Open brief:
brand marketing
that moves
that moves
what matters
well-being
business
imagination
co-creation
what matters
well-being
business
imagination
co-creation
what matters
well-being
business
imagination
co-creation
what matters
well-being
business
imagination
co-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
forward
Open brief:
brand marketing
that moves
that moves
what matters
well-being
business
imagination
co-creation
what matters
well-being
business
imagination
co-creation
what matters
well-being
business
imagination
co-creation
what matters
well-being
business
imagination
co-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
forward
Open brief: brand marketing
that moves
that moves
what matters
well-being
business
imagination
co-creation
what matters
well-being
business
imagination
co-creation
what matters
well-being
business
imagination
co-creation
what matters
well-being
business
imagination
co-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
what matters
well-being
business
imagination
cp-creation
forward
Hi! I am Otilia.
I am a purpose- and brand-driven marketer, who enjoys uncovering insights, connecting dots across functions, and finding clarity in complexity. So that sustainability solutions scale and stick.
Hi! I am Otilia.
I am a purpose- and brand-driven marketer, who enjoys uncovering insights, connecting dots across functions, and finding clarity in complexity. So that sustainability solutions scale and stick.
An example of my work: marketing innovative technology for sustainable housing solutions: Danfoss x Urban Rigger
A project that broadened my view on circularity (1000 tonnes of waste turned into building materials): Upcycled Studios (reference only)
“It matters
what stories make worlds,
what worlds make stories.”
Donna J. Haraway
A quote I return to, as stories shape the solutions that scale
More than
20%
of brand value is tied to perceptions of sustainability performance
Adding one fact to the mix:
Source: Brand Finance,
Sustainability Perceptions Index, 2025
An example of my work: marketing innovative technology for sustainable housing solutions: Danfoss x Urban Rigger
A project that broadened my view on circularity (1000 tonnes of waste turned into building materials): Upcycled Studios (reference only)
“It matters
what stories make worlds,
what worlds make stories.”
Donna J. Haraway
A quote I return to, as stories shape the solutions that scale
More than
20%
of brand value is tied to perceptions of sustainability performance
Adding one fact to the mix:
Source: Brand Finance,
Sustainability Perceptions Index, 2025
An example of my work: marketing innovative technology for sustainable housing solutions (upcycled containers): Danfoss x Urban Rigger
A project that broadened my view on circularity (1000 tonnes of waste turned into building materials): Upcycled Studios (reference only)
“It matters what stories make worlds, what worlds make stories.”
Donna J. Haraway
A quote I return to, as stories shape the solutions that scale
Adding one fact to the mix:
More than
20%
of brand value is tied to perceptions of sustainability performance
Source: Brand Finance
Sustainability Perceptions Index, 2025An example of my work: marketing innovative technology for sustainable housing solutions (upcycled containers): Danfoss x Urban Rigger
A project that broadened my view on circularity (1000 tonnes of waste turned into building materials): Upcycled Studios (reference only)
“It matters what stories make worlds, what worlds make stories.”
Donna J. Haraway
A quote I return to, as stories shape the solutions that scale
Adding one fact to the mix:
More than
20%
of brand value is tied to perceptions of sustainability performance
Source: Brand Finance
Sustainability Perceptions Index, 2025An example of my work: marketing innovative technology for sustainable housing solutions (upcycled containers): Danfoss x Urban Rigger
A project that broadened my view on circularity (1000 tonnes of waste turned into building materials): Upcycled Studios (reference only)
“It matters what stories make worlds, what worlds make stories.”
Donna J. Haraway
A quote I return to, as stories shape the solutions that scale
Adding one fact to the mix:
More than
20%
of brand value is tied to perceptions of sustainability performance
Source: Brand Finance
Sustainability Perceptions Index, 2025An example of my work: marketing innovative technology for sustainable housing solutions (upcycled containers): Danfoss x Urban Rigger
A project that broadened my view on circularity (1000 tonnes of waste turned into building materials): Upcycled Studios (reference only)
“It matters what stories make worlds, what worlds make stories.”
Donna J. Haraway
A quote I return to, as stories shape the solutions that scale
Adding one fact to the mix:
More than
20%
of brand value is tied to perceptions of sustainability performance
Source: Brand Finance
Sustainability Perceptions Index, 2025
Freelance
Freelance
Freelance
Projects with a focus on narrative and concept development, content creation and activation, and partnerships.
Freelance projects with a focus on narrative and concept development, content creation, and partnerships
Projects with a focus on narrative and concept development, content creation, and partnerships
Always in
for learning &
testing new things
Always up
for learning &
testing new things
LÖFT Consulting
Freelance for LÖFT's customer network: positioning and sustainability communications.
Biodiversity in real estate
Consultancy/study project for a biodiversity net gain strategy for a real estate investor and asset manager.
76%
want more information on the social and environmental impact of their clothes
BetterChoice
Brand activation for a data-driven solution to assess the sustainability score of fashion/apparel products.
rada collective
A Sunday project. Co-founder of a platform to promote young artists through pop-up exhibitions and events (Frivillig forening).
Gest.social
Cause-related fundraising platform (ES): input on concept, identity, web, and user flows.
Open brief Substack
Learning notes from projects, courses, and reports, at the intersection of branding, sustainability and AI.
LÖFT Consulting
Freelance for LÖFT's customer network: positioning and sustainability communications.
Biodiversity in real estate
Consultancy/study project for a biodiversity net gain strategy for a real estate investor and asset manager.
76%
want more information on the social and environmental impact of their clothes
BetterChoice
Brand activation for a data-driven solution to assess the sustainability score of fashion/apparel products.
rada collective
A Sunday project. Co-founder of a platform to promote young artists through pop-up exhibitions and events (Frivillig forening).
Gest.social
Cause-related fundraising platform (ES): input on concept, identity, web, and user flows.
Open brief Substack
Learning notes from projects, courses, and reports, at the intersection of branding, sustainability and AI.
LÖFT Consulting
Freelance for LÖFT's customer network: positioning and sustainability communications.
Biodiversity in real estate
Consultancy/study project for a biodiversity net gain strategy for a real estate investor and asset manager.
76%
want more information on the social and environmental impact of their clothes
BetterChoice
Brand activation for a data-driven solution to assess the sustainability score of fashion/apparel products.
rada collective
A Sunday project. Co-founder of a platform to promote young artists through pop-up exhibitions and events (Frivillig forening).
Gest.social
Cause-related fundraising platform: input on concept, identity, web, and user flows (ES).
Open brief Substack
Learning notes from projects, courses, and reports, at the intersection of branding, sustainability and AI.
Freelance
Projects with a focus on narrative and concept development, content creation, and partnerships
rada collective
A Sunday project. Co-founder of a platform to promote young artists through pop-up exhibitions and events (Frivillig forening).
Open brief notes
Notes from projects, courses, and reports, at the intersection of branding, sustainability and AI (Substack newsletter).
Working with me
I’m said to be easy to work with. :) I move easily between business objectives, insight, creative thinking, and clear processes. From the big picture to the fine detail, I deliver, and possibilities open up when work is anchored in a clear brand story.
I’m said to be easy to work with. I move easily between business objectives, insight, creative thinking, and clear processes. From the big picture to the fine detail, I deliver, and possibilities open up when work is anchored in a clear brand story.
Interested in connecting?
Idea sparring, one-off projects, fractional roles or a permanent one. If you see an opportunity to work together, or would just like to say hi and have a coffee, reach out at otilia@openbrief.dk.
Interested in connecting?
Idea sparring, one-off projects, fractional roles or a permanent one. If you see an opportunity to work together, or would just like to say hi and have a coffee, reach out at otilia@openbrief.dk.
Interested in connecting?
Idea sparring, one-off projects, fractional roles or a permanent one. If you see an opportunity to work together, or would just like to say hi and have a coffee, reach out at otilia@openbrief.dk.
© 2025. The website features a mix of personal and corporate projects. Third-party images are credited here. The website is hosted with Framer and uses its privacy-friendly analytics. For more details, see Framer’s Privacy Policy.
© 2025. The website features a mix of personal and corporate projects. Third-party images are credited here. The website is hosted with Framer and uses its privacy-friendly analytics: Framer’s Privacy Policy.
© 2025. The website features a mix of personal and corporate projects. Third-party images are credited here. The website is hosted with Framer and uses its privacy-friendly analytics: Framer’s Privacy Policy.